Help center / Marketing & communications
Send an email campaign
Pick a template, filter who receives it, check the count, and send.
Steps
- Open Email editor and start a campaign.
- Pick a template.
- Set the audience by status, ticket type and checked-in state.
- Click estimate recipients and read the number.
Email campaign panel with template, audience filters and the recipient estimate - Send a test to your own address.
- Read the test on a phone.
- Send.
Do not skip the estimate and the test
These two steps are the entire safety net. Email cannot be recalled.
The estimate tells you whether your filters mean what you think. If you expected 300 and it says 1,400, your filter is wrong — find out now, not from the replies.
The test shows you the real email with real merge tags filled in. Read it on a phone, check the subject line, check any links.
There is no undo, no draft state and no delay. Send goes immediately to everyone matching the filter. Every filter mistake is a mistake in real inboxes belonging to your customers.
Filtering the audience
Status — Confirmed only, for most sends. Include Pending if you are chasing incomplete registrations.
Ticket type — for anything specific to one group: workshop instructions, VIP arrangements.
Checked in — most useful after the event has started. Not checked in on day two is your "we missed you" list; checked in is your thank-you and feedback list.
Sends worth making
- Know before you go, a few days out. The single most valuable email you send.
- Final reminder, the day before.
- Programme change, whenever the agenda moves — your agenda updates silently and nobody re-reads it.
- Thank you and slides, the day after, while interest is still there.
What happens next
Emails send immediately. Delivery appears in each attendee's email history, and across everyone in the Email delivery log report.
Common problems
The estimate is zero. Your filters exclude everyone. Widen them.
It went to the wrong people. Nothing can be done once sent. A brief, plain correction to the same audience is better than silence.
Many bounces. Expected on any large list — typos, closed mailboxes. Check the delivery log and correct the addresses worth fixing.
It went to spam. Corporate filters are aggressive with bulk mail. Avoid all-caps subjects and excessive links, and tell people at registration to expect email from you.
You want to send at a specific time. Use Schedule an email.
more in marketing & communications
- Edit your email templatesChange the wording of the confirmations and notifications evenclo sends automatically.
- Personalise emails with merge tagsInsert each recipient's name, ticket and QR code into an email automatically.
- Create a custom email templateBuild your own reusable email for reminders, updates and thank-yous.
- Schedule an emailSet an email to send relative to your event date, or at a specific moment, and cancel it if plans change.